Business Clarity for Creatives: Tailored Advice from a Well-Traveled Design Mind.
Navigate your entrepreneurial journey with clarity, confidence and purpose, using my 17 years’ experience as a guide.
As far as careers go, mine’s taken me incredible places. Co-founding and growing RBW—from NYC basement to globally recognized lighting brand—taught me the deep rewards of building something meaningful with others. It also showed me how important it is to periodically take stock of where you want to be and how well positioned your business is to get you there.
In 2024, I began coaching and advising creative founders, designers, and entrepreneurs who want something deeper and more purposeful out of what they’ve built.
Together, we’ll clarify your vision, reconnect you to your values and creative core, and chart a path that’s sustainable, rewarding and inspiring!
How I can Help
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For founders and creative professionals seeking clarity and traction.
Private, structured sessions focused on your current crossroads — whether that’s growth strategy, leadership challenges, or creative direction. We’ll untangle what’s blocking momentum and design practical next steps you can act on immediately.
→ Deliverable: A short written summary w/ recommended next steps
→ Individual 60 minute sessions or packs of 6.
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My signature offering: eight weeks to realign your business and yourself.
The FOUNDations Sprint is an eight-week coaching and advisory program for creative founders who want structure, momentum, and a renewed sense of purpose. Together, we’ll clarify what success really looks like for you — then map the systems, focus, and rhythm to get there.
Each week we’ll dive into a core theme — from financial clarity and revenue design to creative direction, structure, and balance — culminating in a half-day synthesis session and personalized Clarity Brief that captures your vision, priorities, and next steps.
This is the process that brings alignment back into your work — and energy back into your practice.
Format: Seven 60-75 min sessions over eight weeks (1:1 via Zoom). Final half day session is ideally in person (NYC or Hudson Valley). This offering can also be adapted to a full-day or multi-day format.
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Selling can feel like the most dreaded part of running a business, especially to creatives! And yet it’s your company’s lifeblood.
This workshop is designed for creative business owners who feel stuck around the selling process or want to streamline revenue to free them up to focus on creative projects, new ideas or just other areas of the business. De-stigmatize the selling process and create a roadmap to predictable sales results.
Format:
1 x Full Day Session or 2 x Half Day Sessions covering the following:
Positioning + Story – clarify your collector/audience, pricing ladder, and messaging
Pipeline + Platform – design your simple direct-sales flow (e.g. IG → Notion/Shopify page → inquiry form → deposit system)
Momentum + Systems – light CRM setup, storytelling rhythm, and habits that keep it alive
What You’ll Come Away With:
“One-page growth engine map” (visual flow of how people find and buy from you)
Simple outreach templates (designer/collector introductions, drop announcements, etc.)
90-day action checklist
A clear sense of how your creative business can achieve predictable, scalable sales
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What It Is
A flexible, month-to-month engagement that continues our work from individual sessions or sprints. It blends:
Coaching: Reflection, perspective, and personal alignment.
Advisory: Strategic input on decisions, team dynamics, and growth opportunities.
Accountability: Weekly or biweekly rhythm to ensure ideas become action.
It’s like having a creative business partner in your corner — one who helps you zoom out, see clearly, and stay grounded as things evolve.
Monthly plans to fit your needs.
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For studios, collectives, and leadership teams craving perspective.
Tailored retreats or strategy sessions that blend reflection, facilitation, inspiration and planning. I’ll create the space to step back, reconnect to purpose, and return with renewed focus and a shared plan of action.
→ Formats range from half-day sessions to multi-day offsites.
“As a new design entrepreneur, it was a welcome experience to work with Alex as an advisor for my business. His extensive knowledge of the design industry, paired with a thoughtful and strategic approach, has been instrumental in shaping my future success. ”
-Michael DeChillo, founder, Sample House
“We were fortunate to work with Alex during his time building the RBW brand into a powerhouse in decorative lighting. Alex is a creative visionary with an exceptional eye for design, and an innovative approach to sales & marketing that leaves a lasting impact.”
-Jordan Gates, owner, Absolute Resource
"Working with Alex was a pivotal moment in helping guide my company. He helped me tremendously with creating vision and guidance for my business instead of constantly chasing daily needs."
-Jack Decker, owner, Vernacular Design
“Working with Alex is invaluable because he blends a deep expertise in founding and growing design-focused businesses with a process-driven approach that remains grounded in practical realities. His unique combination of strategic insight and emotional intelligence makes him an exceptional partner for navigating complex challenges."
-Jean-Luc Deschaine, owner, MELJAC NA